Sports Illustrated’s Embrace of Woke Agenda Blamed for Downfall of Once Iconic Brand

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Another putz bites the dust.

Woke Bloodbath: Sports Illustrated’s Entire Staff Told They’re Being Cut from Team

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Sports Illustrated’s embrace of woke agenda blamed for downfall of iconic brand

By Valerie Richardson – The Washington Times – Monday, January 22, 2024

Showcasing transgender celebrities, plus-size models and Megan Rapinoe on the pages of its storied swimsuit edition wasn’t the only reason for the downfall of Sports Illustrated, but it’s hard to imagine that it helped.

The “go woke, go broke” narrative surged on social media shortly after word broke Friday that Arena Group, which operates Sports Illustrated for owner Authentic Brands, would cut the entire editorial staff, a reduction of about 100 workers.

Critics were quick to connect the 70-year-old sports publication’s collapse to the relentless leftward march of its annual swimsuit issue, a once-frothy celebration of female beauty that increasingly looks as if it were run by the Harvard gender studies department.

“Sports Illustrated used to be the crown jewel of sports journalism. Even in this digital age, they had the opportunity to continue to make themselves indispensable,” said Curtis Houck, managing editor of the conservative Media Research Center’s Newsbusters.

“Instead, corporate liberalism reared its hideous head and destroyed the magazine from the inside like a rapidly spreading cancer,” he told The Washington Times. “The embrace of transgenderism, the eager celebration of woke, political activism, cheapening the value of the written word by outsourcing content to AI, and putting obese and transgender models in the swimsuit issue all made for a concoction of stupidity where SI’s parent company only has itself to blame.”

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Sir Peter
Sir Peter
3 months ago

We can give the process a helping hand. Go woke, go up in smoke

Staff Sgt
Staff Sgt
3 months ago

I guess not being Woke ….gets you broke and fired!
I rather be broke and fired than!!!!!!!!!!!!!!

Staff Sgt
Staff Sgt
3 months ago
Reply to  Staff Sgt

Beauty is in the eye of the beholder. Never judge a book by it’s cover.

Robert L. Kahlcke
Robert L. Kahlcke
3 months ago
Reply to  Staff Sgt

Come on Sarge, a guy would have to be desperate.

garry pollackD
garry pollack
3 months ago

I thought the beach bunny was part of the ad underneath it… Doctor’s Simple Way To Remove A Hanging Belly Works Immediately…

PatriotlizD
Patriotliz
3 months ago

Why call this “woke”…this is nonsensical and disgusting.

Stephen Honig
Stephen Honig
3 months ago

If i was that fat, I’d be embarrass to wear that. That fat bastard!

Robert L. Kahlcke
Robert L. Kahlcke
3 months ago
Reply to  Stephen Honig

I would be embarrassed to have my picture taken.

Grendel
Grendel
3 months ago

Silly Me!!!
I thought “The Blob” was a 1958 movie starring Steve McQueen.

Kuffar
Kuffar
3 months ago

Trannies and fat slobs aren’t quite the draw they thought it would be.

Robert L. Kahlcke
Robert L. Kahlcke
3 months ago

This female looks like a FAT COW.

GWCD
GWC
3 months ago

Dummy’s. Rednecks do not want to see this in a magazine they buy. They see these “body types” at the Walmart and at home.

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