“It’s a Bloodbath”: FOX Ratings Collapse, Loses Half It’s Audience, MSNBC Wins Demo Each Hour From 4-10 PM

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The network is suffering without Tucker’s biting critiques of Democrats and establishment Republicans and people are tuning out in droves.

Every FOX show is taking a Tucker beating. Sean Hannity and Laura Ingraham’s ratings are collapsing too.

Tucker had an average audience of 3.03 million people for all of 2022. It’s down two million and falling.

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Meanwhile, Tucker’s latest video on twiter has been viewed over 77 million times.

Former Fox News host Megyn Kelly, who left the network in 2017, pointed out that the problem for Fox is even bigger than the drop-off from Carlson’s last show. She wrote. “It’s a bloodbath: they lost HALF their audience.”

“It’s a bloodbath”: Fox News loses more than half of audience after axing Tucker Carlson

Related: FIRST TIME EVER MSNBC Is No. 1 at 8 PM, Tucker-Less Fox Time Slot Down TWO MILLION

Fox Ratings WIPE-OUT! Tucker’s Time Slot Loses Another Million Viewers, While Tucker’s Twitter Video is Viewed 43 MILLION TIMES

According to Mediaite, Carlson’s Monday, April 17, show had 3.174 million total viewers, including 445,000 in the 25-54 demographic. Tuesday, April 18’s show drew even larger numbers, receiving 3.223 million total viewers and 481,000 in the demo.

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Most-Watched in Primetime; MSNBC Wins Demo Each Hour From 4-10 PM

By: A J Katz, Adweek, April 29, 2023:

Tuckered Out? Fox News’ Prime-Time Ratings Slump In Days Following Tucker Carlson’s Firing

Following prime-time host Tucker Carlson’s sudden departure from Fox News, the cable news giant’s ratings have dramatically decreased every night when compared with the prior week, industry news site TVNewser reported, indicating that Fox viewers are not happy with the decision and are taking their viewership elsewhere.

Since Carlson left, Fox News Tonight has filled the 8 p.m. hour with rotating Fox News personalities as hosts, including Brian Kilmeade.

Carlson’s final show—though that wasn’t known at the time—was on Friday, April 24, and drew 2.56 million viewers, which was double that of his competitor Chris Hayes at MSNBC.

TVNewser reported that about 1.7 million people tuned into Fox at 8 p.m. Tuesday, down from 3.3 million viewers four weeks earlier—a 48% decline—and while Fox still had the highest ratings of prime time that night among all viewers, it dropped behind CNN and MSNBC among adults 25 to 54, a key demographic.

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For the first time in his hosting history, Hayes had the highest ratings Wednesday among adults 25 to 54 and total viewers, with 1.377 million viewers over the 1.332 million who tuned into Fox News Tonight and the 643,000 who watched CNN’s Anderson Cooper 360.
Key Background

Carlson held a prime-time slot on Fox from 2016, when he replaced Bill O’Reilly, and his show quickly became one of the most watched on cable TV and at Fox. Carlson was fired from Fox News with no named reason from the company, though reports speculate it could have been over a number of things, including the Murdochs’ growing irritation with the former host, Carlson’s 2021 documentary, Patriot Purge, promoting conspiracy theories about the January 6 riot on the Capitol, recent lawsuits involving Carlson and concerns about “managing risk versus reward,” per an anonymous news network executive who spoke with CNN.

Big Number

73.3 million. That’s how many views a video Carlson posted to Twitter Tuesday night has received, in which he broke his silence following his cable news departure. In the video, Carlson critiqued “American media,” saying they will not allow debates on what he views as “big topics.” He ended the video with the sign-off: “See you soon.”

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