Death spiral. The voiceless, the silent majority, have spoken.
Bud Light Essentially Giving Beer Away During Memorial Day Weekend Amid Boycott
Bud Light’s marketing team has unveiled a new effort to bolster sales in the midst of ongoing boycott by essentially giving away a 15-pack of beer for free for Memorial Day.
Story continues below advertisementUntil May 31, consumers can get up to a $15 rebate on the purchase of Bud Light, Budweiser, Budweiser Select, and Budweiser Select 55 in a 15-pack or larger. The rebate comes in the form of a digital prepaid credit card that will be equivalent to up to $15.
It comes as Bud Light sales have dropped for another consecutive week since a transgender influencer shared a post of a custom Bud Light can that was sent to celebrate “365 Days of Girlhood” in early April. The influencer and activist, a biological male, also posted “#BudLightPartner” in one of the social media posts that included the can.
Sales of the light beer were down 24.6 percent for the week that ended May 13 compared to a year ago, worse than the 23.6 percent drop the brand suffered a week prior, according to data released by Bump Williams Consulting and Nielson IQ research. Rival light beers made by Miller and Coors have seen sales increases during the same timeframe, the data has shown. (keep reading).