Meet Linda Yaccarino, the new CEO of Twitter. In 2020 interview, Yaccarino praised Jeff Shell and Brian Roberts, her bosses for taking the right steps to “fight social justice and equality”. Also, Yaccarino commended her company’s progress of hiring “50% of women and 50% people… pic.twitter.com/u73vrpnEmA
— I Meme Therefore I Am 🇺🇸 (@ImMeme0) May 12, 2023
BREAKING: Twitter's new CEO, Linda Yaccarino, is currently the Executive Chair for the World Economic Forum, and was Chairman of Advertising at NBC Universal. pic.twitter.com/Ea0958K9ta
Elon Musk Hires Ultra Woke Linda Yaccarino as CEO of Twitter – Former Head of NBCUniversal Advertising – WEF Board Member – Pioneer of DEI (Diversity, Equity, Inclusion) Wokeism
May 11, 2023 | Sundance | 407 Comments
Elon Musk has reportedly hired Linda Yaccarino as the CEO of Twitter. Unfortunately, this decision is the exact opposite of what everyone hoped about Musk’s intentions with the platform.
Ms. Yaccarino is the head of NBCUniversal Advertising and Partnerships [Example Here], and she is the tip of the spear in the creation of DEI (Diversity Equity and Inclusion) indexing and corporate scoring. You might be familiar with ‘DEI’ as a result of the Bud Light woke advertising campaign to promote beer for transgenders. Well, that’s DEI in action, and Ms. Yaccarino is one of the pioneers in the advertising industry.
Additionally, Linda Yaccarino is the Chairwoman of the World Economic Forum’s (WEF) Taskforce on Future of Work. As she noted in her position, “every CEO and executive needs to look inward, and build workplaces that ensure our employees, current and future, can always succeed amid rapid transformation.” Overlaying the Diversity Equity and Inclusion mindset, you will note Yaccarino says, “long-term benefits for the unemployed, women, and communities of color.”
Why would Elon Musk bring the most woke NBC advertising executive to become the CEO of Twitter? Obviously, he is focused on generating revenue, and Yaccarino can bring woke credentials to the platform luring corporate advertisers. Unfortunately, in order to achieve that objective, the platform content will have to be modified.
That means the public square of Twitter needs to become a platform of non-controversial NPCs (Non Player Characters) which generally are identified in memes [SEE HERE]. The content on Twitter must fit an approved standard for advertising. Leading this effort to control platform content through the control of the monetization, is literally what Yaccarino has done in her work at NBCUniversal. Thus, her efforts to promote DEI take on a new level of importance.
Ms. Yaccarino also supports Florida Governor Ron DeSantis and follows him and his fellow influencers through her Twitter account. Politically this puts her in alignment with Elon Musk and the acceptable Republican group that promotes the Florida Governor.
Keep in mind, for DeSantis, the “woke issues” are political tools to achieve an objective; nothing more. Ms. Yaccarino supporting Ron DeSantis is not a misnomer, it’s just politics.
Similarly, for Elon Musk, it appears Ms. Yaccarino brings a greater financial value to the table offsetting any contradictions in his belief system about wokeism as a danger to speech and culture. Obviously, this hire says Musk is more concerned about revenue generation than actual free speech.
Regarding opposition or alignment with what is colloquially called “wokeism”, Ms. Yaccarino is somewhat of a touchstone. Her bona fides on DEI make her a subject matter expert on the weaponization of advertising to advance a cultural objective.
Just accept things as they are and not as you might wish them to be. That way you are not disappointed later.
Accept the Musk selection of Ms. Yaccarino as exactly what it says for the Twitter platform. First, money is the most important issue right now; revenue generation for Musk is the #1 priority. Second, the content of the platform will modify accordingly.
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Zeus
11 months ago
I said he would be remembered for more than his rockets and EVs.
Maybe he thinks she will help unite the people to help prevent them from murdering each other for the enemy. Maybe there’s a pot of gold at the end of the rainbow.
Someone ga e you a down ote on your comment, so I hit it up so it wasn;t in negative. Used to comment a lot here years past. Didn’t know if it is it’s usual casual atmosphere.
“Maybe there’s a pot of gold at the end of the rainbow”
Perhaps.
Musk is more left-of-center & libertarian. He will not cancel someone based on their political affiliation.
The lady from the WEF might have claimed to him that she’s also against Cancel culture and censorship inspite of her wokeness; and that’s why Elon hired her anyway. Indeed there are globalist liberals like JK Rowling who are against cancel culture or censorship.
The WEF lady and I would not get along politically. There has to be a balance between globalism and populism.
However, if she doesn’t supress speech critical of anyone or the WEF, then she should not be cancelled. We will have to watch her & Elon closesly though.
Also, Elon is weak on China and Russia, it’s his achilles heel.
No one has the perfect world view, and he should not be cancelled either.
He’s trying his best to establish a neutral platform. I would not vote for him as president because of the China/Russia thing, but I would support him as chairman of the FCC based on his commitment to liberty.
Why in he name of Sam Dickens did anyone regard Musk as some sort of savior?
Time to return to the word of God and understand he nature of man, beginning with Romans 1. Good day.
Gandalfs Trouserpress
11 months ago
Keep your enemies close/closer.
Stephen Honig
11 months ago
I didn’t know she was woke. Why did he do it?
whirlwinder
11 months ago
Elon, when you bought Twitter, my thought was that Freedom of Speech was making a comeback. Hiring this broad puts Twitter back into the clutches of the deep state.
BobV
11 months ago
Never had a Twitter account; never will. Truth Social is better and you won’t be censored.
11bravo
11 months ago
“Obviously, this hire says Musk is more concerned about revenue generation than actual free speech.”
Wow! That s a bold statement – and a huge leap in supposition.
This Chick can monetize and organise a money making operation. I wasn’t in the room when she spoke to Elon but…I don’t believe he would go too far off the mark. I will trust him..for now.
Cowgirl Diva
11 months ago
SO…it’s depraved “leftist business” as usual..!!
Bunch of Lying Hypocrites..!!
Dwayne Oxford
11 months ago
Elon’s dang smart, this sure don’t look smart.
We ALL NEED to pray that God’ll guide him, by whatever means.
D
Algorithmic Analyst
11 months ago
Yuck
D
Hardrock
11 months ago
When are people going to catch on about Musk. He is part of the problem, has been all along. Developing AI and electric vehicles. You can’t get to be anymore closer to the WOKE crowd than that. He’s one of the Billionaire elites. And everyone is shocked he hired this Sinister WOKE WEF Elitist HAG.
PanamaPat
11 months ago
Ms. Y and Tucker on Twitter call for a little analysis. Here’s my two cents worth. It is my experience that many executives who profess to be woke are not in woke their personal lives. in fact, with trusted friends the laugh at the woke crazies. They join the woke cult to protect their jobs and enhance their climb up the corporate ladder much like a huge number of Germans joined he NAZI party not because they truly believed in the NAZI ideology but because it enhanced their careers. The same can be said for apparatchiks in the Soviet Union who may have despised Communism but enthusiastically endorsed it to enhance their careers and protect themselves form Stalin’s NKVD. Musk is not only very rich bu the is very intelligent and to top it off is a master manipulator. I have a feeling that Musk has bought Ms. Y lock , stock and barrel, and she will solve the ad revenue problem for Twitter. She will act as cover for marketers who want to exploit the vast Twitter platform. After all, Tucker Carlson will soon be there daily and that is a premium show to advertise on. Perhaps, I’m just an optimist, but that’s my personal opinion of the otherwise stunning move on the part of Musk and Twitter.
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