Biden’s Digital Strategy: An Army of (TikTok) Influencers

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At a time when Congress is trying to pass legislation to ban China’s TikTok, the Biden Administration uses TikTok influencers to increase President Biden’s popularity with Gen Z voters. Why would President Biden support legislation to protect America against TikTok, when he now uses the platform to improve his chances for re-election? And what is the RNC doing to respond? Probably nothing.

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Biden’s digital strategy: an army of (TikTok) influencers

By Axios, April 10, 2023

President Biden’s not-yet-official bid for re-election will lean on hundreds of social media “influencers” who will tout Biden’s record — and soon may have their own briefing room at the White House, Axios has learned.

Why it matters: The move aims to boost Biden’s standing among young voters who are crucial to Democrats’ success in elections — and to potentially counter former President Trump’s massive social media following, if he’s the GOP nominee in 2024.

Biden’s digital strategy team will connect with influencers across the nation to target those who may not follow the White House or Democratic Party on social media — or who have tuned out mainstream media altogether.Four Biden digital staffers are focused on influencers and independent content creators. The staffers officially work for the White House, not Biden’s campaign — but reaching young and suburban voters is clearly a priority.Young voters (ages 18-29) preferred Biden over Trump by a 26-point margin in 2020, and Democrats over Republicans by 28 points in the 2022 midterms.A measure of the importance Team Biden is placing on its digital strategy: Rob Flaherty, who leads the effort, has been named assistant to the president — the same rank as the White House communications director and press secretary.

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From a Remote Location
From a Remote Location
1 year ago

THIS is why we need to have the voting age raised to up to 30 – TODAY! Of course, the RNC will do nothing about this deliberate drive to cancel out the votes of patriotic Americans in one fell swoop. But it has to be done. Allowing indoctrinated, radicalized young America-haters to vote is the same as allowing people to drink and drive.

edD
ed
1 year ago

Wow !!! Tik Tok is telling me to vote for BiDUMB. Where can I get me a mail-in ballot ?!?!?!?!/s

VTSD
VTS
1 year ago

FJB!

edD
ed
1 year ago

Have the BiDUMB people signed up the dude that dresses like a woman for Bud Light to influence Joey’s campaign yet ??

Hope IT delivers the same results for Dementia Joe that IT has delivered for Anhueiser-Busch/Bud Light….

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Thanks for sharing!