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— Atlas Shrugs (@atlasshrugs) February 4, 2021
Who was No. 1? That would be MSNBC’s The Rachel Maddow Show.
Speaking of MSNBC, NBC’s left-leaning politics cable net climbed past CNN and into first place among total day viewers, averaging nearly 1.4 million across the 24-hour day this past week. However, the network fell from second place to 3rd place among adults 25-54, averaging 339,000 in prime time and 209,000 in total day.
CNN, the No. 1 cable network during the month of January, dropped from 1st place to 3rd place in total viewers. The week-to-week audience decline isn’t completely shocking. The network drew record-setting ratings on inauguration day, and matching those types of numbers on a comparatively quieter week was never going to happen. However, this now marks back-to-back weekly audience declines for CNN. Perhaps an impending Senate impeachment trial will lift the breaking news juggernaut back to No. 1 in total viewers.
Or maybe not.
Despite falling from No. 1 to No. 3 in total viewers this past week, CNN remains the most popular cable news network among adults 25-54, a title has held since the 2020 presidential election.
How did these networks perform relative to comparable weeks? CNN and MSNBC, as expected, saw losses from inauguration week. CNN was down -36% in total prime time viewers, -47% in the prime time demo, -39% in total day viewers, and -48% in the total day demo vs. the week of Jan. 18, 2021. However, on a year-over-year basis, CNN is still trending well. The network is up +67% in total prime time viewers, +68% in the prime time demo, +67% in total day viewers, and +74% in the total day demo.
After setting its own inauguration viewership record, MSNBC fell -17% in total prime time viewers, -37% in the prime time demo, -24% in total day viewers and -40% in the total day demo. Like CNN, however, MSNBC continues to trend well on an annual basis. The network grew +45% in total prime time viewers, +26% in the prime time demo, +28% in total day viewers, and +24% in the total day demo vs. the week of Jan. 27, 2020.
[….]HGTV and History were the 4th and 5th-most-watched cable networks for the week in prime time. HGTV and Hallmark captured the No. 4 and No. 5 spots in total day among total viewers………
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