Insulting half the country is bad for TV ratings. The “geniuses” who run America’s sports leagues still don’t understand that. In fact, they are moving further to the Left. It’s shocking. Politics should not be inserted into sports programming. Sports should be an escape from politics. Especially in these difficult times.
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Bucs’ rout of Chiefs earns worst Super Bowl rating since 1969
By Washington Post, February 9, 2021
The considerable star power of Tampa Bay Buccaneers quarterback Tom Brady and Kansas City Chiefs counterpart Patrick Mahomes was not enough to attract the kind of audience the NFL has enjoyed for its championship game over the past dozen years. While the Super Bowl continued to garner numbers that dwarf all other television programming, Sunday’s installment, in which the Bucs throttled the Chiefs, 31-9, continued a downward trend.In an unusual move, Nielsen delayed unveiling its ratings until Tuesday, prompting speculation that the news wasn’t good for the NFL or its advertising partners. The market measurement company eventually announced Super Bowl LV “drew an average TV audience of about 92 million viewers.” The game also garnered a 38.2 U.S. household rating and was viewed in an average of 46.2 million homes.
CBS, which broadcast the game, said Tuesday the game drew 96.4 million viewers across a variety of platforms, including streaming services. CBS said its digital audience was 5.7 million, the most to live-stream any NFL game, representing a 65 percent increase over last year’s Super Bowl.
The network later clarified (per Sportico) that its audience for the traditional broadcast was 91.6 million. Compared with Nielsen figures for every Super Bowl telecast, this year saw a 9.6 percent decrease from the 101.3 million who watched the game in 2020, and a 19.9 percent drop from the record audience of 114.4 million in 2015, when the New England Patriots defeated the Seattle Seahawks in a stunning finish.This year’s game did not provide nearly as much drama, with the Bucs taking a 15-point lead at halftime and relentlessly pressuring Mahomes into the worst performance of his NFL career. That could have contributed to the lower audience, as could a relative lack of Super Bowl parties amid the coronavirus pandemic.
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