NBC’s Sunday Night Football Ratings CRASH Nearly 30% for Woke Opening Weekend

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This is actual “social justice.”

NBC’s Sunday Night Football Ratings Crash Nearly 30% for Woke Opening Weekend

By Dylan Gwinn, Breitbart, September

The Sunday Night Football clash between the Rams and the Cowboys was supposed to halt the ratings crash the NFL has experienced so far in the 2020 season.

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Spoiler alert, it most certainly did not halt the ratings crash.

According to DEADLINE Hollywood, ratings for NBC’s only weekly NFL game, were down a shocking 28%.

Putting on the two teams with big national followings, SNF snared a 4.7 in early ratings among adults 18-49 and 14.81 million viewers last night.

In numbers certain to change, that’s a fall of 28% in the ratings and a hard decline of 23% in sets of eyeballs from what the September 8, 2019 official start of SNF snagged in the early numbers of its opening game of last season. While the early Nielsen data lacks West Coast numbers, which is kind of important when you have a team from the mega-market of LA playing, this result is going to be hard pill for the NFL and NBC to swallow.

These results are disastrous for the NFL. Not just because the numbers themselves are bad, but because of the teams that played on Sunday Night Football. The Dallas Cowboys have possible the largest national fan following in the country, and the Los Angeles Rams play in the second largest media market in the country. In addition, both teams have star talent and are very competitive with playoff aspirations for this season. By all measures, the game should have performed extremely well in the ratings.

DEADLINE continues:

To add some further context, the 33-3 pummeling of the Pittsburgh Steelers by then reigning Super Bowl champs the New England Patriots last year went on to pull in an audience of 22.2 million on NBC, which was pretty much even with SNF’s 2018 season premiere. That 2019 figure inched up to 22.7 million when digital platform viewing was added in.

Also, at this point, last night’s SNF is down nearly 10% in the key demo from the early results of the the Kansas City Chiefs near blowout season opener win over the Houston Texans on September 10 this year. That primetime game at Arrowhead Stadium did have a scattering of fans (just over 17,000 in a venue built for more than 76,000) and a strong and blunt social justice and anti-racism message from the league and players – which was booed by said fans. In what may be indicative of where the NFL is already drifting, last night’s SNF was much more subdued in its stance over such issues and saw only a few players take a knee during the national anthem.

Every NFL game saw a protest of some sort, during the anthem and/or pregame ceremonies. The league’s social justice movement is no doubt responsible for the plummeting numbers which had largely leveled off and actually begun to show improvement last season. It’s also important to note that NBC didn’t even show the full display of social justice demonstrations from the Rams and Cowboys. ESPN, who is slated to televise two Monday Night Football games this evening, has said they will show social justice demonstrations. Meaning, the numbers for those games could potentially be even worse for ESPN.

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Bill
Bill
3 years ago

If the TV Networks charged the NFL, and the NFL teams consequently charged the players that kneel, for the drop in ratings, then there will be true justice (at least for the fans that have to watch the kneeling).
Hitting the kneelers economically would cause some very entertaining pushback, that I certainly would like to watch.

Kuffar
Kuffar
3 years ago

NFL players and owners need to go broke. The downside is the vendors and parking attendants, in other words the little guys are going to be crushed as well.

DemocracyRules2
DemocracyRules2
3 years ago
Reply to  Kuffar

Women’s football is better anyway. And the women have said that they will never kneel. The plays are quicker, the camera is closer, and the players are not hiding inside of crazy protective body armor. Women are weaker than men, on overage, but they can have high power to weight ratios, with more muscle as a proportion of body weight. That’s why female gymnasts do so well. And of course women are nice to look at.

FormerlyNicab
FormerlyNicab
3 years ago

Why support the NFL, an entertainment organization that doesn’t support the USA? #BoycottNFL change the channel, #walkaway from the NFL.

Drew the Infidel
Drew the Infidel
3 years ago
Reply to  FormerlyNicab

If it is any consolation, a high school here in Texas displayed a huge MAGA banner at its home game this past Friday night.

stephen5970
stephen5970
3 years ago

Who wants well overpaid athletes telling us what to think, believe, or do? If they want to help things out, volunteer and put you money where your mouth is located,

The fans go to be entertained. Period. You want to protest or make a political statement then do so, but on your own time. Stop wasting our time.

Just because you can run fast, catch a football, throw a football, and do what you are paid to do doesn’t make you a social leader or an opinion leader. If you feel so strongly about something, quit sports and run for office. Otherwise, while at work, shut the f up.

BTW, how much did that European sports car, estate, plane cost? How much does your private security cost? Right. Yous a pooor workin’ man trying to puts food on de table. Yea, right. And at the first sign of trouble you call for the men in blue to protect your over kissed butt.

Patriotic American
Patriotic American
3 years ago
Reply to  stephen5970

How much are you willing to bet that the NFL, like the NBA, is tangled up with Communist China? They certainly are part and parcel of the One World globalist agenda.

tituspullo
tituspullo
3 years ago

amen. my guess is there is a multi-billion dollar deal in the works with the commies, and the commies are calling the shots, just like they are doing with the negro basketball association.

Commieobamie
Commieobamie
3 years ago

Burn Loot Murder; Communism is FUN!

AR154U☑ᵀʳᵘᵐᵖ DEPLORABLE 2020
AR154U☑ᵀʳᵘᵐᵖ DEPLORABLE 2020
3 years ago

SUBJECTS KNEEL
FREE PEOPLE STAND !!
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Patriotic American
Patriotic American
3 years ago

Subjects also wear masks.
Free people breathe freely!

Drew the Infidel
Drew the Infidel
3 years ago

Agreed. Mask mandates are nothing more than a social experiment the commiecrats will use to see how far their gun control or confiscation schemes can go.

AR154U☑ᵀʳᵘᵐᵖ DEPLORABLE 2020
AR154U☑ᵀʳᵘᵐᵖ DEPLORABLE 2020
3 years ago

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Angeline
Angeline
3 years ago

One yr have passed because I chose to resign from my last boring job and that decision changed everything for me… I began doing a job on-line, for a organisation I located online, My paycheck for last month was for 9 thousand dollars… I am able to spend time with my family members without stressing over my job and can plan out for holiday getaway. TAKE A LOOK AT => bay25.com

patd
patd
3 years ago

I’ll bet the ratings are way worse than they are reporting!!! I still hope the moronic sports organizations go bankrupt! And what is that crap with the black national anthem? If they want the black shyt then send them all to Africa where they can find sporting clubs that will pay those morons millions to play a game!

tituspullo
tituspullo
3 years ago
Reply to  patd

those filthy rich black jocks are screaming for the return of the negro leagues. i think that’s great. a white league and a black league. guess which one goes broke the first year. these guys are truly dumber than a bag of hammers

tituspullo
tituspullo
3 years ago

any white american male who tuned in to watch these hate-filled filthy rich black democrats tell america and white people to go stuff themselves is a disgusting dog terd.

0349 JAT
0349 JAT
3 years ago

I refuse to watch any nfl games as long as the protests continue.

Drew the Infidel
Drew the Infidel
3 years ago
Reply to  0349 JAT

I stopped watching forever. All my fan gear was donated to the resale shop so those folks could turn a buck on it instead of my subjecting it to a ceremonial burning.

I’m a veteran. I didn’t quit on them until they quit on me.

Blackmagikwolf Richardson
Blackmagikwolf Richardson
3 years ago

Already made my decision NOT to TURN ANY “BASTARDS LIVES MORTALITY” supporting POS PRO SPORTS for the year 2020-2021! ONLY way to break these P.O.S is to DESTROY THEIR EMPLOYER: the NFL! I can’t wait to see the LAWSUITS HIT THE COURTS FOR “BREACH OF CONTRACT” cause the NFL CAN’T PAY & end up in BANKRUPTCY COURT with a multitude of LAWSUITS DOGGING THEM! NFL in SECT. 11? Who’da thought it?!
Hows that for BREAKIN IT OFF IN YA A**, YOU SORRY RICH BITCH, ANTI-AMERICA, ANTI-VET P.O.S?!
FLUCK YOU ALL; ESPECIALLY “COLON CUPCAKE”!
BET I SEE YOU ALL ON YOUR KNEES FOR A DIFFERENT REASON SOON; BEGGIN FOR A REAL JOB AFTER NFL FOLDS PERM! WITH A FLOOD OF PLAGUES, LIKE:
FOOD, FORECLOSURES: LOSING YOUR MILLIONS DOLLAR HOMES, REPOSSESSED CARS-TOYS!
BOO DEE HOOO HOOO FOR YOU!
OHHH; SORRY NO JOBS TO BE HAD DUE TO THE PEOPLE YOU SUPPORTED & KNELT TO, KISSIN A**!?
YA ALL SOL! ENJOY LIFE BOYS!

Jesse W. Brogan
Jesse W. Brogan
3 years ago

Players act out for social justice. Audience starts tuning to other stations. That is the best definition I have heard of for social justice – the players and support have succeeded to that extent.

curmudgeon  VN Veteran
curmudgeon VN Veteran
3 years ago

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Roma Mikhasev
Roma Mikhasev
3 years ago

OK

UR.carrion
UR.carrion
3 years ago

PHUQ the NFL. Lost me years ago when they couldn’t take a stand as a league on the National Anthem.

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