[ April 19, 2024 ]
I predict their ratings will fall. Maddow, their biggest rate getter, jumped the shark with her hate-filled erroneous in her coronavirus predictions.
MSNBC treads water during jam-packed news quarter, fails to add viewers
By Brian Flood | Fox News April 1, 2020:
The first quarter of 2020 was filled to the brim with news, from the impeachment trial of President Trump and the contentious Democratic primary to the growing coronavirus pandemic, but MSNBC failed to add viewers, and experts say that’s a serious issue for the far-left network.
Story continues below advertisement“This should concern the MSNBC hierarchy,” DePauw University professor and media critic Jeffrey McCall told Fox News.
Fox News grew 38 percent among total viewers during the first quarter of 2020 compared to the same time period last year, and MSNBC’s liberal rival CNN grew 26 percent, while MSNBC finished the quarter with roughly the same viewership as Q1 of 2019.
USNS COMFORT DOCKS IN NY 10 DAYS AFTER RACHEL MADDOW SAID IT WOULD TAKE ‘WEEKS’
It was even worse for MSNBC when it comes to the key news demographic of adults age 25-54, as Fox News grew 42 percent and CNN grew 27 percent, while MSNBC dropped by one percent – losing viewers during, arguably, the most newsworthy quarter in a decade.
MSNBC’s primetime lineup of Chris Hayes, Rachel Maddow and Lawrence O’Donnell was completely flat compared to last year, while Fox News and CNN both grew by at least 35 percent during the hours of 8-11 p.m. ET.
MSNBC still managed to finish the quarter behind Fox News as the No. 2 basic cable network, but the lack of growth during a jam-packed news quarter should be extremely concerning to MSNBC honchos, McCall said.
FOX NEWS CHANNEL RATINGS FOR FIRST QUARTER OF 2020 ARE THE HIGHEST IN NETWORK HISTORY
“The impeachment trial, COVID-19 coverage and the Democrat presidential primary should have all provided MSNBC plenty of spark to generate audience growth. The flat MSNBC viewership numbers suggest that the channel can maintain their loyal, core audience, but that the appeal of MSNBC is limited beyond the channel’s true believers,” McCall said.
“The flat MSNBC viewership numbers suggest that the channel can maintain their loyal, core audience, but that the appeal of MSNBC is limited beyond the channel’s true believers… this should concern the MSNBC hierarchy.”
“It is natural that big stories such as impeachment, COVID-19 and the contested Democrat primary will draw the less consistent news viewers back into the audience, including viewers who are more politically independent,” McCall explained. “That MSNBC apparently failed to attract some of this audience growth would seem to indicate that MSNBC’s appeal is largely to a narrow, more ideologically driven news consumer.’
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13 Comments
4 years ago
I couldn’t care less if they go bankrupt, the difference between them and Al Jizyaeera WRT coverage of anything muslum is negligible.
4 years ago
*** BREAKING NEWS *** BREAKING NEWS *** BREAKING NEWS *** BREAKING NEWS ***
MSNBC, CNN and NBC barely beat out Drag Queen Story Hour in ratings blitz !! ….. full results still pending
4 years ago
Reply to
Anthony Silvio
Look at this rotten, degenerate sh!t. This kinda carp only goes on in the dying atheist West.
4 years ago
Doesn’t matter, one hundred million conservatives will keep paying their 200 dollars or more monthly cable TV bill like zombies. Every time you pay for TV cable Netflex Amazon etc you are paying to destroy America. Stop watching and paying for TV. IT’S ALL CRAP.
4 years ago
Reply to
Andrew
I quit watching TV 18 years ago. It’s all Leftist social engineering propaganda, even the commercials now.
4 years ago
The stupidity of MSNBC management is breathtaking. If your on-air propagandists object to covering the WH daily press briefings, ya think your viewers may be inclined to switch to Fox News to get actual news. Nahhh!
How many MSNBC executives does it take to screw in a light bulb?
Answer: 10, one to screw in the bulb and nine to trash Trump.
4 years ago
The stupidity of MSNBC management is breathtaking. If your on-air propagandists object to covering the WH daily press briefings, ya think your viewers may be inclined to switch to Fox News to get actual news. Nahhh!
How many MSNBC executives does it take to screw in a light bulb?
Answer: 10, one to screw in the bulb and nine to trash Trump.
4 years ago
They did this to themselves.
4 years ago
lovely bits
4 years ago
MSNBC, CNN, NYT, WP etc have all effectively transformed into non profit propaganda arms of the Democratic party and their globalist overlords with the one and only goal of removing Orange Man and his populist agenda which are an existential threat to the corrupt, globalist world order
Comcast is sacrificing profits on MSNBC for their long, anti Trump game, hoping he is removed away from the WH
In their minds, this China virus crisis is probably their last ditch chance in achieving that…
I think Trump and America will win against the Anti American Dems/MSM
4 years ago
I enjoy hearing stories how fake news msnBS is continuing self-destruction. Morons in front of the camera displaying their stupidity.
4 years ago
If Comcast the 100% owner of MSNBC really cared about their bottom line they would have jettisoned the management at MSNBC long ago. They don’t because the executives and board at Comcast are controlled by ChiCom fellow-travelers.
4 years ago
How is it possible that CNN grew? I would rather read a book. or sleep than watch those losers.
