I predict their ratings will fall. Maddow, their biggest rate getter, jumped the shark with her hate-filled erroneous in her coronavirus predictions.
MSNBC treads water during jam-packed news quarter, fails to add viewers
By Brian Flood | Fox News April 1, 2020:
The first quarter of 2020 was filled to the brim with news, from the impeachment trial of President Trump and the contentious Democratic primary to the growing coronavirus pandemic, but MSNBC failed to add viewers, and experts say that’s a serious issue for the far-left network.
“This should concern the MSNBC hierarchy,” DePauw University professor and media critic Jeffrey McCall told Fox News.
Fox News grew 38 percent among total viewers during the first quarter of 2020 compared to the same time period last year, and MSNBC’s liberal rival CNN grew 26 percent, while MSNBC finished the quarter with roughly the same viewership as Q1 of 2019.
It was even worse for MSNBC when it comes to the key news demographic of adults age 25-54, as Fox News grew 42 percent and CNN grew 27 percent, while MSNBC dropped by one percent – losing viewers during, arguably, the most newsworthy quarter in a decade.
MSNBC’s primetime lineup of Chris Hayes, Rachel Maddow and Lawrence O’Donnell was completely flat compared to last year, while Fox News and CNN both grew by at least 35 percent during the hours of 8-11 p.m. ET.
MSNBC still managed to finish the quarter behind Fox News as the No. 2 basic cable network, but the lack of growth during a jam-packed news quarter should be extremely concerning to MSNBC honchos, McCall said.
“The impeachment trial, COVID-19 coverage and the Democrat presidential primary should have all provided MSNBC plenty of spark to generate audience growth. The flat MSNBC viewership numbers suggest that the channel can maintain their loyal, core audience, but that the appeal of MSNBC is limited beyond the channel’s true believers,” McCall said.
“The flat MSNBC viewership numbers suggest that the channel can maintain their loyal, core audience, but that the appeal of MSNBC is limited beyond the channel’s true believers… this should concern the MSNBC hierarchy.”
“It is natural that big stories such as impeachment, COVID-19 and the contested Democrat primary will draw the less consistent news viewers back into the audience, including viewers who are more politically independent,” McCall explained. “That MSNBC apparently failed to attract some of this audience growth would seem to indicate that MSNBC’s appeal is largely to a narrow, more ideologically driven news consumer.’
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