News Ticker >
[ May 25, 2019 ]

Islamic Group Killed 2,295 teachers and displaced 19,000 in Nigeria

[ May 25, 2019 ]

TRUMP BROKE CNN’: Layoffs Continue To Rock Far-Left Network, Former Employees Trash Company As Ratings...

[ May 25, 2019 ]

Muslim migrants set fire to police station in Italy, 2 dead, several injured

[ May 25, 2019 ]

Muslims force non-Muslim classmates to fast during Ramadan in Switzerland

[ May 25, 2019 ]

Muslim Murderer of Sarah Halimi Who Screamed Allah Akbar During BRUTAL Attack Will Avoid Criminal...

[ May 25, 2019 ]

Florida Governor Ron DeSantis unveils huge Israel trade delegation

[ May 25, 2019 ]

Uber driver beaten and mugged in Paris for having a Jewish name

[ May 25, 2019 ]

Crimes during Ramadan 2019 – day 20: Jihadis kill 1940, wound 1165

[ May 24, 2019 ]

Morrissey on an open thread

[ May 24, 2019 ]

Head Of The International Union Of Muslim Scholars: Questioning The Holocaust Is Not Just A...

BDS Epic Fail: Pepsi Spending $3.2 Billion to Acquire SodaStream

5

SodaStream is an Israeli company, and for years the neo-Nazi BDS movement has been pressuring and intimidating everyone who does business with it to force them to drop the company. Pepsi is to be commended for standing up to this pressure, and the price they paid for SodaStream demonstrates that the BDS movement has failed abysmally in its attempt to destroy this Israeli company. The Nazis first went after Jewish businesses, too, and the BDS movement is following directly in Nazi footsteps. That Pepsi made this deal anyway is a sign that sanity still prevails at least in some areas.

“Pepsico Betting $3.2 Billion That The Future Of Soda Is Sparkling Water Made At Home With SodaStream,” by Maggie McGrath, Forbes, August 20, 2018 (thanks to Kenny):

Pepsi is betting that the future of soda is at home and more in the realm of sparkling water than in aluminum cans laden with 41 grams of sugar: The beverage giant announced Monday morning that it is spending $3.2 billion, or $144 per share, to acquire at-home seltzer maker SodaStream.

The deal, which Pepsi plans to fund with its cash on hand, values SodaStream at a 32% premium to its 30-day volume-weighted average price and a 10% premium to its closing price on Friday.

“PepsiCo and SodaStream are an inspired match,” outgoing Pepsi CEO Indra Nooyi said in a statement Monday morning. “Daniel and his leadership team have built an extraordinary company that is offering consumers the ability to make great-tasting beverages while reducing the amount of waste generated.”

Added Daniel Birnbaum, SodaStream’s CEO: “I am excited our team will have access to PepsiCo’s vast capabilities and resources to take us to the next level. This is great news for our consumers, employees and retail partners worldwide.”

The marriage with Pepsi is a poetic turn for the at-home sparkling water maker; in 2012, Birnbaum told Forbes that the soft-drink and bottled-water industry was “flawed,” “broken,” “wrong,” “stupid” and “evil.” And though Birnbaum took an almost “if you can’t beat them, join them” approach in late 2014 when he struck a deal with Pepsi to test at-home versions of Pepsi and Sierra Mist (a move that followed months of rumors that SodaStream was selling itself to the beverage giant), the company has in recent years been more focused on positioning itself as a “wellness solution” and a “leading manufacturer of sparkling water makers.” Instead of soda, it’s been marketing at-home seltzer—and the pivot has paid off in dividends.

SodaStream’s stock price, which was suffering at a mere $13 a share in early 2016, has gained more than 84% in value in 2018 alone. In its most recent quarterly earnings report, SodaStream reported quarterly profit that was double that of the Wall Street estimate; the company also tripled its earnings forecast for the year….

Wall Street, meanwhile, is happy with what it sees, sending SodaStream shares for a 10% gain in Monday’s pre-market trading session. Pepsi, meanwhile, is up just half a percent in pre-market trading.

The Truth Must be Told

Your contribution supports independent journalism

Please take a moment to consider this. Now, more than ever, people are reading Geller Report for news they won't get anywhere else. But advertising revenues have all but disappeared. Google Adsense is the online advertising monopoly and they have banned us. Social media giants like Facebook and Twitter have blocked and shadow-banned our accounts. But we won't put up a paywall. Because never has the free world needed independent journalism more.

Everyone who reads our reporting knows the Geller Report covers the news the media won't. We cannot do our ground-breaking report without your support. We must continue to report on the global jihad and the left's war on freedom. Our readers’ contributions make that possible.

Geller Report's independent, investigative journalism takes a lot of time, money and hard work to produce. But we do it because we believe our work is critical in the fight for freedom and because it is your fight, too.

Please contribute to our ground-breaking work here.


Make a monthly commitment to support The Geller Report – choose the option that suits you best.

Contribute Monthly - Choose One

Have a tip we should know? Your anonymity is NEVER compromised. Email tips@thegellerreport.com

Pin It on Pinterest