BDS Epic Fail: Pepsi Spending $3.2 Billion to Acquire SodaStream

SodaStream is an Israeli company, and for years the neo-Nazi BDS movement has been pressuring and intimidating everyone who does business with it to force them to drop the company. Pepsi is to be commended for standing up to this pressure, and the price they paid for SodaStream demonstrates that the BDS movement has failed abysmally in its attempt to destroy this Israeli company. The Nazis first went after Jewish businesses, too, and the BDS movement is following directly in Nazi footsteps. That Pepsi made this deal anyway is a sign that sanity still prevails at least in some areas.

“Pepsico Betting $3.2 Billion That The Future Of Soda Is Sparkling Water Made At Home With SodaStream,” by Maggie McGrath, Forbes, August 20, 2018 (thanks to Kenny):

Pepsi is betting that the future of soda is at home and more in the realm of sparkling water than in aluminum cans laden with 41 grams of sugar: The beverage giant announced Monday morning that it is spending $3.2 billion, or $144 per share, to acquire at-home seltzer maker SodaStream.

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The deal, which Pepsi plans to fund with its cash on hand, values SodaStream at a 32% premium to its 30-day volume-weighted average price and a 10% premium to its closing price on Friday.

“PepsiCo and SodaStream are an inspired match,” outgoing Pepsi CEO Indra Nooyi said in a statement Monday morning. “Daniel and his leadership team have built an extraordinary company that is offering consumers the ability to make great-tasting beverages while reducing the amount of waste generated.”

Added Daniel Birnbaum, SodaStream’s CEO: “I am excited our team will have access to PepsiCo’s vast capabilities and resources to take us to the next level. This is great news for our consumers, employees and retail partners worldwide.”

The marriage with Pepsi is a poetic turn for the at-home sparkling water maker; in 2012, Birnbaum told Forbes that the soft-drink and bottled-water industry was “flawed,” “broken,” “wrong,” “stupid” and “evil.” And though Birnbaum took an almost “if you can’t beat them, join them” approach in late 2014 when he struck a deal with Pepsi to test at-home versions of Pepsi and Sierra Mist (a move that followed months of rumors that SodaStream was selling itself to the beverage giant), the company has in recent years been more focused on positioning itself as a “wellness solution” and a “leading manufacturer of sparkling water makers.” Instead of soda, it’s been marketing at-home seltzer—and the pivot has paid off in dividends.

SodaStream’s stock price, which was suffering at a mere $13 a share in early 2016, has gained more than 84% in value in 2018 alone. In its most recent quarterly earnings report, SodaStream reported quarterly profit that was double that of the Wall Street estimate; the company also tripled its earnings forecast for the year….

Wall Street, meanwhile, is happy with what it sees, sending SodaStream shares for a 10% gain in Monday’s pre-market trading session. Pepsi, meanwhile, is up just half a percent in pre-market trading.

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RCCA

5 years ago

Those 500 Arabs who used to work for Sodastream, before the company was “encouraged” to move to the Negev, are not too happy either, I guess. They helped to build up a company that is now Pepsico, i.e., job security, and Bedouins got their jobs. Oh well.

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Suresh

5 years ago

These jihadis must be crazy. when they are allowed to immigrate , get freebies as jizya why do they need to do violent jihad ?

But this Moderate jihadi at Huff post uses some Al-taqiya about Jesus and wants you to give “al your money and home to those in need (muslims)” https://tinyurl.com/ybxxx2q4

what do you think ?

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IzlamDownpressesHumanity

5 years ago

Personally I’d rather not have US companies buying out successful Israeli companies because neither the muslum friendly USA nor its muslum appeasing companies can be trusted anymore.

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R. Arandas

5 years ago

Won’t the left just boycott Pepsi as well though, because they hate just about anything that is connected with Israel?

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marah natha

5 years ago

I don’t like this. I haven’t gotten around to buying a sodastream because I’m afraid I’ll drink too much soda, but I haven’t bought a Pepsi since they paid Madona 5 million dollars for an advertisement they had to pull, either.

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