L’Oreal Chooses Hijab-Wearing Muslima in New Hair Campaign …. no seriously


This is the level of insanity in the West’s appeasement of Islam – a hair advertisement featuring a hair-covered model.

Google translate: L’Oréal chooses a veiled mannequin for a shampoo advertisement L’Oréal cosmetics giant has chosen model Amena Khan for its new advertising campaign in the UK. It lays veiled to promote a shampoo – a decision intended to embody a “disruptive image” according to the company.

While the advertising field is under the spotlight of many critics about posters considered racist or stigmatizing, the company L’Oreal decided to promote one of its shampoos in a way to say the least original. The face for the United Kingdom of the cosmetics giant’s new campaign, model Amena Khan, is indeed veiled.

This Muslim blogger specialized in the field of beauty care, whose hair is therefore paradoxically not visible on posters, was chosen in particular because it embodies a “disruptive image”, according to Adrien Koskas, head of L’Oreal at UK, interviewed by the Huffington Post. In a world of clichés, Amena Khan’s face is supposed to embody an assumed change on the part of the company.

H & M, Manix: storm of indignation against advertisements considered racist “One must ask, why do we always assume that women who do not show their hair do not take care of it?” Asked Amena Khan in an interview with Vogue. L’Oréal’s campaign, which only targets the British market, gives it the opportunity to put down some clichés that it considers unfounded. “When I know that I have greasy hair, but I wear a veil, I still feel sticky,” she says. The company hopes that this choice will provoke discussions and is said to be “excited” by this first. For her part, Amena Khan is equally enthusiastic and does not fear the debates that could arouse her veil. “If the message is genuine and the voice carries it sincerely, then we can not doubt the message,” she says.

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L’Oréal choisit une mannequin voilée pour une publicité pour shampoing

RT, 18 janv. 2018, 11:34

Le géant des cosmétiques L’Oréal a choisi, pour sa nouvelle campagne publicitaire au Royaume-Uni, le mannequin Amena Khan. Celle-ci pose voilée pour promouvoir un shampoing – une décision destinée à incarner une «image disruptive» selon l’entreprise.

Alors que le domaine publicitaire est sous le feux de nombreuses critiques concernant des affiches jugées racistes ou stigmatisantes, la société L’Oréal a décidé de promouvoir l’un de ses shampoings d’une manière pour le moins originale. L’égérie pour le Royaume-Uni de la nouvelle campagne du géant des cosmétiques, le mannequin Amena Khan, pose en effet voilée.

Cette blogueuse musulmane spécialisée dans le domaine des soins de beauté, dont les cheveux ne sont donc paradoxalement pas visibles sur les affiches, a été choisie notamment parce qu’elle incarne une «image disruptive», selon Adrien Koskas, responsable de L’Oréal au Royaume-Uni, interrogé par le Huffington Post. Dans un univers selon lui empreint de clichés, le visage d’Amena Khan est donc supposé incarner un changement assumé de la part de l’entreprise.

Lire aussi : H&M, Manix : tempête d’indignation contre des publicités jugées racistes

«On doit se demander : pourquoi partons-nous toujours du principe que les femmes qui ne montrent pas leurs cheveux, ne s’en occupent pas ?», s’interroge Amena Khan dans un entretien accordé à Vogue. La campagne de L’Oréal, qui ne cible que le marché britannique, lui donne ainsi l’occasion de mettre à bas certains clichés qu’elle juge infondés. «Quand je sais que j’ai les cheveux gras, mais que je porte un voile, je me sens tout de même poisseuse», explique-t-elle.

L’entreprise espère que ce choix provoquera des discussions et se dit «excitée» de cette première. De son côté, Amena Khan se montre tout aussi enthousiaste et ne craint pas les débats que pourraient susciter son voile. «Si le message est authentique et la voix qui le porte sincère, alors on ne peut pas douter du message», explique-t-elle.

Lire aussi : Barbie lance sa première poupée à hijab pour «inspirer les filles partout dans le monde»

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