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Lidl airbrushes Christian cross from church pictured on its Greek food range because the supermarket chain ‘does not wish to exclude any religious beliefs’
- The supermarket chain has come under fire for altering its new ‘Eridanous’ range
- Shoppers say the Anastasis Church had its cross removed from packaging
- Customers have taken to social media to vent their frustration at Lidl
By Charlie Bayliss For Mailonline, 4 September 2017:
Lidl has defended its decision to airbrush Christian symbols from its packaging, claiming the supermarket wants to remain ‘religiously neutral’.
The chain’s new Greek ‘Eridanous’ range has pictures of the famous Anastasis Church in Santorini, Greece, with its world-renowned blue dome roof.
Yet some shoppers noticed that the packaging comes without the Christian crosses normally at the top of the dome and nearby buildings.
Lidl UK’s Facebook page has been swamped with messages decrying their move to alter the pictures.
Daniel Novak wrote: ‘I’m highly disappointed in a company that is bending over to cater to specific people. Why are you hiding from the history?
Eagle-eyed shoppers noticed the cross on top of the famous Anastasis Church in Santorini, Greece had been removed
‘We are all to learn from history, removing it with photoshop will cause the same mistakes of the past to be done over and over again.’
Steve West added: ‘Why have you taken the crosses off the top of Greek churches in your advertising?
‘Is there somebody you will think takes offence? There is. Me, Greeks and many others. I definitely won’t be using you again if you don’t reverse this policy.’
And Daisy Matthews wrote: ‘Why are you erasing the reality from a photo?
‘If there were products from Hindu, Sikh, Jewish, or Muslim countries with their symbols depicted on there I wouldn’t have a problem buying them.
‘As a Christian I feel really hurt, discriminated against, upset and disappointed that you have done this, if it is the case I won’t be shopping at your store anymore.’
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