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Official: Islamic State Now Has a Stronger International Brand than Vatican, World PR Global Leadership Ranking


ISIS has managed to magnify its image by manipulating the global news media – starting with using their preferred branding: ‘Islamic’ and ‘State’ when they are neither.”

Prof. Colleen Graffy, US Deputy Assistant Secretary of State for Public Diplomacy (2005 – 2009)

Another know-nothing expert on Islam speaketh. It’s because of inane and craven statements like this by government officials like Colleen Graffy that we find ourselves in the bloody mess we are in.

And if, according to Graffy, the Islamic State is “neither Islamic or a State,” why do millions of Muslims support them? Why are tens of thousands of Muslims from the US, UK, Canada, Europe, Australia, China, Africa, Russia et al flocking to the Middle East to fight alongside them? And if they are not a State, what else would you call the land they have conquered — a region larger than the UK?

The West’s denial of reality, our refusal to recognize who and what we are fighting, our craven submission to Islamic supremacism, made it easy for the Islamic State.

Official: The Islamic State Now Has a Stronger International Brand than The Vatican



Screen Shot 2015-08-30 at 11.14.37 AM

“These results show that ISIS now has a higher international brand recognition than the Vatican, eclipsing a 2,000 year head start by the Papacy.   ISIS has managed to magnify its image by manipulating the global news media – starting with using their preferred branding: ‘Islamic’ and ‘State’ when they are neither.”

Prof. Colleen Graffy, US Deputy Assistant Secretary of State for Public Diplomacy (2005 – 2009)

The most astonishing result from the publication today of the WorldPR Global Leadership Ranking 2015© is that the international brand recognition of the “Islamic State” (or ISIS) has now surpassed the Vatican.   ISIS’s terrorist atrocities, destruction of ancient cities and violation of some of the world’s most treasured artefacts have afforded it greater prominence in the West than that of the world’s most sacred centre of Christianity.   As the British police investigate the disappearance of a 33-year-old mother and her four children, believed to be “Syria-bound”, lawmakers are questioning whether the wall-to-wall Western media coverage of ISIS brutalities is actually encouraging recruitment to the terrorist organisation.

Patrick Robertson, FRSA, Founder and CEO of WorldPR S.A.

WorldPR’s Founder and CEO Patrick Robertson stated today: “There are more than 214 countries and autonomous financial centres in the world that compete, sometimes quite fiercely, for trade and investment, industry and tourism, and regional and international influence.   Most countries want to acquire a positive brand, but the truth is that just being ‘put on the map’ is likely to produce better results in terms of trade and investment than being blanked by the media.   It is deeply disturbing to see a terrorist group adopt the mantra of a sovereign state and seize global media attention through acts of barbarism.”

Every country needs a strong recognisable brand and wants to know where it stands on the world stage.   The WorldPR Global Leadership Ranking 2015© is the result of painstaking academic research to develop a practical and reliable tool for assessing the needs of countries in their relations with other countries.   Relying on objective statistical measurement, it offers an accurate snapshot of where the world’s 193 countries and 18 leading autonomous territories stand.

WorldPR’s Consultant Head of Research, Dr. Debra Buchholtz, who is based in Oxford, today said: The WorldPR Global Leadership Ranking 2015© is unique among such nation branding rankings, not just because of its objective, mathematical methodology, but because it recognises that a valuable brand is rarely achieved without prior recognition among international communities, be it negative or positive.It is therefore well placed to uncover unexpected and sometimes alarming trends, such as ISIS overtaking the Vatican in terms of international brand recognition in the past twelve months.”

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